Sales Resistance has Two Sides
Posted by Beth on February 15, 2009 under Sales Tips & Techniques | 
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So many of us pride ourselves on being resistant to what we think of as Sales Tactics, and spend so much effort on our defenses that we don’t realize that we are also hurting our ability to sell.
Think about it. It’s hard to switch tactics when you need to be the one completing a business transaction that will allow your business to flourish. You must go from a defensive position, disliking or even fearing the sales process – to oh-my-goodness – BEING in the sales position. This is a very hard switch for some of us, and impossible for a few. Those are the ones who fail to thrive in a market where business is slow.
Notice I did not say being a sales person – but rather being in that position. If you do not recognize the difference, it’s time to consider it. In this economy, not being able to make the switch can be crucial.
Here are 3 steps to take now:
1. Think about your sales defenses and how they help or hurt your sale performance.
2. Consider the difference between a “salesperson” and a person making a business offer.
3. If your own sales style triggers your defenses, and if you do not like who you are being in the sales portion of your business – make some changes immediately. If you are not comfortable doing your sales process, it will not be successful. And if it isn’t successful now – look for the areas that put you on edge and change them.
Ask for feedback and help if you are stuck in this process.
Wishing you a Peaceful and Successful Sales Day!
Beth
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